7 Innovative Ways to Write Engaging Product Descriptions for Your E-Commerce Store

More people buy products online than ever before, thanks to COVID-19 and the general shift towards online buying in the last decade. However, it takes a lot of effort for storeowners and sellers to ensure that customers can find the product you wish to sell. Product descriptions are often the first and only point of contact between a customer and a product on an eCommerce portal or app. Descriptions are the key to making a sale and can make or break the success of your online store. However, writing engaging product descriptions can be a challenging task for many e-commerce store owners.

In this blog post, we will share some tips on how to write product descriptions that not only inform but also engage and persuade potential customers to make a purchase.

Tip#1: Know Your Target Audience

Before you start writing your product descriptions, it’s essential to understand your target audience. Ask yourself, who are they? What are their interests and pain points? What motivates them to make a purchase? This information will help you craft a description that resonates with your audience and speaks to their needs.

For example, if you’re selling sports equipment, your target audience may be sports enthusiasts who are looking for high-quality gear to improve their performance. Use language that reflects this and highlights the benefits of your products, such as improved speed or comfort.


Tip#2: Focus on Benefits, Not Features

One common mistake that many e-commerce store owners make is focusing too much on the features of a product and not enough on its benefits. While it’s important to include information about the product’s features, it’s even more important to explain how those features benefit the customer.

If you’re selling a pair of shoes that are made with a breathable fabric, don’t just mention the fabric. Explain how the breathability of the shoes can help keep the customer’s feet cool and dry, reducing the risk of foot odor, fungal infections, and other related problems.

Tip#3: Use Compelling Language

People make purchasing decisions based on emotions. Use language that evokes emotions and makes a connection with the customer. For example, if you’re selling a piece of jewelry, use words like “elegant,” “timeless,” or “unique” to create an emotional connection with the customer.

However, be careful not to go overboard with emotions. Keep it authentic and true to your brand’s voice.

Tip#4: Keep It Simple

Product descriptions should be easy to read and understand. Avoid using technical jargon or language that is too complex. Instead, use simple and concise language that anyone can understand.

Also, keep in mind that many people will be reading your product descriptions on their mobile devices. So, make sure that the text is easily scannable and not too long.

Tip#5: Include Social Proof

Social proof is a powerful tool that can increase the credibility of your products and persuade potential customers to make a purchase. Include customer reviews, testimonials, and ratings to give your products social proof and build trust with your audience.

Tip#6: Use Visuals

Visuals are an essential part of e-commerce product descriptions. Use high-quality images and videos that showcase your products from different angles and in different contexts. This helps customers visualize how the product will look and feel in real life. You can even use AR-based solutions to showcase how the product would look in a room.

Tip#7: Add a Call-to-Action

Every product description should end with a call-to-action that encourages the customer to take the next step. Use phrases like “buy now” or “add to cart” to prompt the customer to make a purchase.


Writing engaging product descriptions is a critical part of running a successful e-commerce store. By following these tips, you can create descriptions that not only inform but also engage and persuade potential customers to make a purchase. Remember to keep your target audience in mind, focus on benefits, use emotional language, keep it simple, include social proof, use visuals, and add a call-to-action. By doing so, you can increase sales and grow your e-commerce business.